top of page
Caitlin Hirschfeld
PORTFOLIO
Nivea x Super Netball Sponsorship Proposal
In 'The Commercialisation of Sport' unit myself and my group had to develop a sponsorship proposal. We chose to partner with Netball Australia's, 'Super Netball' competition with Nivea. This sponsorship proposal was developed through market research and looking into the relevance within the scope of each of the brands.
Hockey Competition Rules and Regulations + Competition Fixtures
In my ‘Principles of Sports Delivery’ unit, my group and I had to develop a competition management plan, that included the Rules and Regulations Booklet, and Competition Fixtures of a Hockey ACT competition. My group members primarily worked on the Rules and Regulations booklet during the assignment and my task was managing and organising the competition fixtures, which included managing 10 different teams and six different division competitions.
Brumbies Internship Portfolio
In my ‘Principles of Sports Delivery’ unit, my group and I had to develop a competition management plan, that included the Rules and Regulations Booklet, and Competition Fixtures of a Hockey ACT competition. My group members primarily worked on the Rules and Regulations booklet during the assignment and my task was managing and organising the competition fixtures, which included managing 10 different teams and six different division competitions.
Raiders Communication Plan
In my 'Stakeholder Engagement in Sports' unit my group and I developed a Communication Plan for the Canberra Raiders.
Within our plan we analysed the Raider's relevant stakeholders alongside a variety of communication channels that we believed would be the most effective for each of these stakeholders. Two separate campaigns were developed as examples of the implementation of the different communication channels.
Burns Club - Campaign Report
In Professional Evidence (Communication), we were given a brief by the Burn's Club to help them increase their membership leading up to their 100th anniversary in 2024. My group worked together to develop our Big Idea "Find your Community at the Burns Club" to highlight the Burn’s Clubs core values of community and belonging.
Throughout this campaign, media executions were developed (Instagram example) to provide our client with visual concepts of how our campaign was to be implemented.
Social Media Marketing Campaign and Strategy Plan
In the 'Digital Engagement and Analytics' unit, myself and a group had to develop an Instagram social media campaign to market Canberra and what it has to offer. We developed a campaign based around Canberra's Suburbs, with the intent to attract more visitors.
We created 'Weekend in CBR' as a go-to page for Canberrans and visitors to find the best restaurants, cafes and activities. The Instagram account is still currently active with over 2.3k followers (run by Tenisha Dwyer).
Group Members: Tenisha Dwyer, Riah Swain, Mirvat Noor, and Abby Fulton.
bottom of page